With over 14 years of experience in experiential marketing and large-scale event production, I’ve built a career creating immersive brand experiences across fashion, lifestyle, music, technology, and consumer industries.
I began my career at a boutique agency managing high-profile brand activations and industry events for clients in hospitality, tourism, and tech before joining GUESS Inc. in Los Angeles. There, I produced large-scale retail launches, national festival activations, and fashion events that brought the brand to life across North America.
After returning to San Francisco, I led event production for The RealReal and the Academy of Art University’s School of Fashion, overseeing runway shows at New York Fashion Week, multi-city pop-ups, retail openings, and major brand moments.
Today, as the founder and executive producer of CA Experiential, I partner with companies to design, produce, and deliver events that captivate audiences and drive measurable results. From creative concepting to on-site execution, I bring a strategic, hands-on approach to transforming ideas into memorable experiences.
When I’m not working, you’ll find me indulging my passions for food, music, travel, and animals—always exploring and looking for new adventures.