Adidas invited 80 influencers to join them in Palm Springs to attend Coachella 2024. Guests were treated to first-class airfare and were gifted luggage and a festival survival kit. Guests who had been styled previously in LA and NY were given their styled pieces to wear to the festival. The brand hosted a VIP welcome brunch where guests enjoyed F&B, nail art, glam stations, aura readings and a live DJ.
Agency: Corso Marketing Group
Role: Creative & Overall Production
