In preparation for Coachella, Adidas hosted styling sessions for taste makers in music, fashion and lifestyle. The brand styled over 60 guests over three days, curating 120 outfits. Guests were styled by Genesis Duran and photographed by Amber Asaly. There was also an onsite embroidery activation and shoe charm station to customize any of their stylized pieces. The brand also partnered with Topo Chico, Matemaker, and Heineken to provide beverages during the styling sessions.
Agency: Corso Marketing Group
Role: Creative & Overall Production
