In preparation for Coachella, Adidas NY hosted styling sessions for taste-makers in music, fashion, and lifestyle. The brand styled over 13 guests over two days, curating 30 outfits. Guests were styled by Sierra Rena and photographed by Ryan Razon. There was also an onsite embroidery activation and shoe charm station to customize any of their stylized pieces. Guests were invited back to the suite that evening for a special guest performance by Lucky Daye for an exclusive Adidas Sounds Session. 70 guests enjoyed an intimate and raw performance with light bites and beverages.
Agency: Corso Marketing Group
Role: Creative & Overall Production