Following the announcement of Bad Bunny as the first Latin artist to headline Coachella, Adidas teamed up with the Puerto Rican rapper on the Adidas Campus Experience, an on-site, cube-shaped pop-up that celebrated the pair’s latest sneaker release. The space’s eye-catching exterior boasted 50,000 live florals in 60 different varietals for both weekend 1 and 2. On one side, Bad Bunny’s signature logo made from steel and pine formed a larger-than-life archway entrance. On the other side of the cube was the Adidas logo, which marked a shoppable experience. Inside, a zen garden-inspired space was blanketed in wood tones and Spanish moss. In a fun touch, a floral chandelier included hanging sneakers.
Agency: Corso Marketing Group
Role: Activation Production
