On Tuesday, September 22, 2021 ARMANI BEAUTY celebrated the launch of its new sister
fragrance to the original My Way, My Way Intense. The VIPs in attendance included
Amanda Diaz, SouKenya Diouf, Shahd Batal, Caitlin Lawson, and many more. The venue
located in West Hollywood LA, created the perfect setting for this memorable fragrance
launch, surrounding the guests with lively greenery, and natural daylight, providing an
organic garden aesthetic. Guests were invited to learn and create with Aoi, a calligraphy
artist, which tied in directly to the My Way Intense campaign launch. Guests were able to
take home the My Way Intense fragrance, as well as their own hand-painted calligraphy.
Guests also enjoyed a beautiful array of in house food and beverages, including a salad
and sandwich bar, coffee, tea, and
cold-pressed juice.
fragrance to the original My Way, My Way Intense. The VIPs in attendance included
Amanda Diaz, SouKenya Diouf, Shahd Batal, Caitlin Lawson, and many more. The venue
located in West Hollywood LA, created the perfect setting for this memorable fragrance
launch, surrounding the guests with lively greenery, and natural daylight, providing an
organic garden aesthetic. Guests were invited to learn and create with Aoi, a calligraphy
artist, which tied in directly to the My Way Intense campaign launch. Guests were able to
take home the My Way Intense fragrance, as well as their own hand-painted calligraphy.
Guests also enjoyed a beautiful array of in house food and beverages, including a salad
and sandwich bar, coffee, tea, and
cold-pressed juice.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
