On Monday, April 22, Aveeno Haircare invited influencers from all over the U.S. to celebrate Earth Day with the brand in Los Angeles, CA. Influencers attended a brunch at Rose Café where it was announced that Daphne Oz as the new Aveeno Spokesperson. After the brunch the guests participated in a beach cleanup. Nine special guests stayed at Shutters on The Beach with Aveeno during the duration of their stay and they were treated to spa treatments and blow outs with Aveeno Haircare products. The trip ended with a VIP branded dinner at Gjelina in Venice hosted by Daphne Oz.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
