On January 16th, Covergirl launched their brand new line, Clean Fresh, in partnership with actress Lili Reinhart. To celebrate the launch an event was held at Rolling Greens DTLA. The event offered guests an aloe potting plant activation, Instagram and TikTok photo moments, a fresh juice bar, branded coconuts, vegan pizza and a color matching foundation station.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
