COVERGIRL celebrated the monumental launch of its flagship Store in Times Square. SVP, Ukonwa Ojo, Tribe Girls Maye Musk, Ayesha Curry and Shelina Moreda along with VIPs Chanel Iman, Dellia Bell, Luna Blaise, Jackie Cruz and Olivia Palermo were a few of the star stunners in attendance at the iconic COVERGIRL Grand Opening event in New York. DJ Vashtie played at the glamorous new shop while guests explored the digital playground of activations, quintessential New York eats and signature cocktails. LA's top beauty influencers were flown on AIR COVERGIRL to attend the high profile event.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
