In celebration of the brand and its commitment to music, G by GUESS sponsored KIIS-FM’s Jingle Ball 2012 concert at the Nokia Theatre at LA Live in Downtown Los Angeles. G by GUESS took over the Jingle Ball Village from 12:00 – 6:00 PM, hosting a lounge where concert goers could pick up G by GUESS swag including headphones, pop-up speakers and get snapped in the G by GUESS photo booth. Attendees tried their luck on the G by GUESS prize wheel for the chance to win a G by GUESS snowboard or $100 shopping card. Consumers signed up to the G by GUESS mailing list and grabbed a hot chocolate from the branded hot cocoa truck. The Jingle Ball Village was branded G by GUESS including the village stage featuring an exclusive G by GUESS fashion show modeling the latest holiday looks.
Role: Full-service production (pre-planning/ management up to day-of execution)
