G by GUESS, in partnership with Los Angeles radio station 102.7 KIIS FM, presented Wango Tango 2013. This annual summer concert brings in thousands of attendees to the Home Depot Center in Carson, CA. The concert was hosted by Ryan Seacrest and Britney Spears with performances by Bruno Mars, Flo Rida, WILL.I.AM, Afrojack, Miguel, Maroon 5, Icona Pop and Demi Lovato. Before the concert commenced, KIIS FM hosted the Wango Tango Village with rides, food, giveaways and on-stage performances to get the attendees excited for the show. G by GUESS utilized the high-profile event to increase brand awareness and boost traffic to the Southern California stores.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
