During Coachella, GUESS hosted an exclusive VIP weekend party for festival goers at the Viceroy in Palm Springs. Guests enjoyed an open bar, food truck snacks, pool floats and games, live music and DJ performances. The Viceroy was branded inside and out with the GUESS logo on towels, sunscreen, water, drinks and even a pool table.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
