JBL hosted celebrities and influencers in lifestyle, music, sport and automotive to experience JBL Fest in Las Vegas in partnership with Life is Beautiful Festival. Guests were treated to a VIP experience starting with welcome drinks at the Park MGM Pool Cabanas, then happy hour at the House of JBL along with a private party at On The Record with a live performance by Bruno Mars. The next morning the guests participated in a live meditation with Shi Shi by turning into their True Wireless followed by an Authentics Brunch. The trip ended with an epic finale at the JBL activation and stage at Life is Beautiful Festival.
Role: Full-service campaign production (pre-planning/ management up to day-of execution).
Agency: Sequin Productions
