Jarrow Formulas teamed up with Peloton instructor, Robin Arzón, to host a 5k in Brooklyn, NY. The race kicked off at Barclay's Center with registration, paid LED advertising, a DJ and a start line. The race ended at Whole Foods with a branded smoothie truck, DJ, prize wheel and giveaways, step & repeat, snacks, and an interactive goal board.
Agency: Sequin Productions
Role: Overall Production
