Natrol Formulas generated buzz around their new Sleep+ capsules launch through an influencer and editor cocktail party at the Venice Beach House. 65 tastemakers from the LA area gathered together to enjoy light bites, specialty cocktails, DJ, creative photo moments, face painting, flower bouquets and a gift bag provided by event partner, Kashwere.
Role: Full-service campaign production (pre-planning/ management up to day-of execution).
Agency: Sequin Productions
