OGX launched their Green Tea Fitness hair care line for their active consumers. They hosted an event at Playlist Yoga in Los Angeles and invited wellness and beauty influencers to try their products while participating in a yoga class hosted by health advocates, Jessie and Tara from How You Glow. The studio was branded inside and out with OGX palm leaves and florals and a tropical plant wall. Test product was on display for guests as well as juice from Little West and bars from Clean Eats. Guests also received product gift bags as well as OGX branded yoga mats.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
