OGX hosted an holiday party at Beauty & Essex in Hollywood to celebrate the major year the brand had as well as announce the launch of their new product line. Guests included influencers, beauty bloggers and fans of the brand. Guests were able to take pictures with hunky santa, eat from the never ending candy bar and receive Naughty or Nice readings. The event included a sit down dinner with a ballet performance to announce the each new hair care product line.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
