OGX launched its second collaboration with Kandee Johnson called Pop Glam. To celebrate the launch the brand hosted an exclusive mermaid theme party in West Hollywood. The event was full of photographable moments with real mermaids and plenty of bubbles. The event offered a braid bar, nail bar, piercing station and fun underwater themed desserts. The event was hosted by DJ Kittens and Kandee Johnson premiered her new OGX commercial.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
