Organics by Red Bull hosted a San Diego experience for LA-based influencers with a luxury shuttle to and from LA, accommodations at The Pendry hotel and a VIP experience at Opening Day at the Del Mar races. Influencers were gifted product from local San Diego brands and we're treated to a food and Organics by Red Bull cocktail pairing upon arrival. Before the races, the guests were treated to customized glam appointments and an Organics by Red Bull brunch where they were able to interact with the product and generate content. The guests ended their trip at the Del Mar Racetrack's Opening Day where they spectated from a VIP lounge.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
