Presented by Another Planet Entertainment and Superfly, the music festival took place at the San Francisco's idyllic Golden Gate Park August 9-11.
Outside Lands made history as the first major U.S. music festival to include on-site cannabis sales and consumption.Confined to a festival-within-a-festival called Grass Lands, the area required a separate ID check but allowed for all attendees ages 21 and up to purchase marijuana from a number of the industry’s most reputed brands in flower, concentrates, vaporizers, edibles and more.
Headliner Childish Gambino welcomed the largest crowd in Outside Lands history on Saturday when attendance for the day hit 90,000; legendary songsmith Paul Simon bid farewell to the Bay Area and per tradition, earlier sets at Outside Lands offered a solid mix of rookie and veteran acts, from Blink 182, Toro Y Moi, Flume, Kygo, Kacey Musgraves, Hozier, Leon Bridges, 21 Pilots, RL Grime to Lil Wayne.
Other festival activations included Beer Lands, Wine Lands, Bubble Tea Party, Cocktail Magic, Cheese Lands, Outside Clams, The Barbary Comedy Stage, Gastro Magic Culinary demonstration stage, House by Heineken, and food provided by the best of local SF restaurants.
See more on Outside Lands at www.sfoutsidelands.com.
Role: Sponsorship Activation in 2019, 2021 & 2022.
