RedBull's National Beverage Conference in Hawaii hosted over 1,600 RedBull employees in Oahu. Over the course of 3 days the beverage giant hosted daily morning meetings with athletes, executives and celebrities as well as ongoing activities, group dinners and a finale club event, "House of the Sun". The event wasn't short of extreme sports or stunts along with appearances from Ludacris, S.G. Lewis and Big Gigantic.
Role: Full-service production for daily morning meetings (pre-planning/ management up to day-of execution).
Agency: Corso Marketing Group
