Red Bull hosted influencers in Deer Valley to celebrate the launch of the new Winter Edition Plum Twist drink. Guests enjoyed a premium experience at the Montage Resort Deer Valley and participated in activities such as skiing, snowmobiling, helicopter tours and tubing. Red Bull athletes Nick Goepper and Levi LaVallee joined in to teach the group a thing or two about snow sports.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
