Rodan + Fields launched their Brow Defining Boost with a virtual Masterclass hosted by celebrity makeup artist, Gucci Westman. R+F VP of product development, Sumita Butani, spoke with Gucci about the benefits and uses for the new brow tool for 24 beauty influencers. Gucci then demonstrated the application of the Brow defining boost and answered questions. The class was concluded with a collective champagne toast. Beauty influencers were sent pre-event gift packages before the virtual event to make a more immersive and special experience.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
