InStyle's Editor-in-Chief Laura Brown and The RealReal celebrated the launch of the first-ever retail space for the e-commerce site in N.Y.C. Laura Brown's own high/low curated collection was featured on full display in the SoHo store as guests got a first glance at the latest and greatest in fashion. Proceeds from the event sales benefited Jessica Seinfeld's charity the Good+ Foundation. Located at 80 Wooster Street in SoHo, the 6,000 sq. ft. concept store highlights The RealReal’s expertise in luxury consignment, and sells one-of-a-kind luxury items, including men’s and women’s fashion, fine jewelry, watches, home furnishings, decor and art, all refreshed daily.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
