Pella hosted executives and press at Speed Vegas race car track for their VIP and media event in Las Vegas during the International Builder's Conference. The event was in celebration of the launch of a new window installation program, which could be installed faster than a race car going around the venue's track. At the event, there was a larger-than-life branded photo moment for guests to take their photos in. The photos were then generated by AI to turn the guests into Pella race car drivers.
Agency: Grow Marketing
Role: Overall Event Production
