Vineyard Vines hosted holiday events in several of their bay area stores to utilize the high volume of holiday traffic. Stores offered a monogramming station, a coffee and hot chocolate bar by Ritual Coffee as well as a meet and great with the infamous Vineyard Vines whale. There were branded treats in the store as well as fun giveaways. 20% of sales were donated to the California Fire Foundation to help victims of the 2018 Camp Fire. One store was hosted by an local fashion influencer who shared the event with her Instagram following.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
