The NYX Cosmetics and Redken VIP Vinyl Club was during Coachella weekend 1 at the Saguaro Hotel in Palm Springs, CA. Bloggers, influencers and press were invited to stop by and mingle prior to the festival. Activations included Redken hair styling, NYX mini makeovers, faux tattoos, a claw machine filled with NYX and Redken prizes, Windsor denim DIY station, Shoe Dazzle gifting station, Vinyl Club video booth and Word With Friends photo booth.
Role: Full-service campaign production (pre-planning/ management up to day-of execution)
Agency: Sequin Productions
